Within this course we will breakdown the fundamentals of understanding your brand, your network and your method to connecting with the press.

What you'll get:

• How to Find the Press
• How to Connect with The Press
• How to Build Your Brand in the PRESS

Jessica LaShawn started a media company at the age of 9. She has been on the forefront of digital media, press acquisitions and brand development that focuses on niche marketing appeal for over 25 years. During this Master Class, she will break down the following topics and give rare insight on how to better position yourself, your cause or business to be press worthy.

Agenda

Key Components of a Press Kit, Release, Pitch and Tools To Use

How to Create Niche Topics That Are Press Worthy

How To Stay Ready for Breaking News and Build a Press Opportunity Funnel

How to Find The Decision Makers, Producers and Journalists

How to Find Press Opportunities